Disclaimer & Acceptable Use

This website and the Reputable service are provided by RETA LLC, a company registered in the United Arab Emirates. Reputable is one of its products, not a separate company. RETA LLC’s trade licence number is 2648993.01 and its registered address is Shams Business Center, Sharjah Media City Free Zone, Al Messaned, Sharjah, United Arab Emirates. You can reach us on WhatsApp at +971 58 550 6489 or by email at info@reputable.ae.

Reputable and RETA LLC are independent. We are not affiliated with, endorsed by, or partnered with Google LLC. “Google”, “Google Maps” and related marks belong to Google LLC.

You send us the review, or your Google Maps link, on WhatsApp or by email. We check it against Google’s published content policies and tell you honestly whether it qualifies, and what it costs, before you pay anything. A removal is AED 249 for a review up to 4 weeks old (still tagged “New” on Google) and AED 589 for an older review, up to 5 years old. We do not take reviews older than 5 years. Bulk removals are discounted, and we quote the discount on WhatsApp. You pay before the work starts, by the payment method we agree with you.

We pursue removal only of reviews that appear to violate Google’s published content policies. We do not write fake reviews, manipulate ratings, use bot or fake-account reporting, offer incentives or bribes, or attempt to remove genuine, lawful customer feedback. We never access Google’s internal systems.

The decision to remove any review is made solely by Google. We build the case and file it through Google’s official process, and Google makes the final call. Nothing on this site should be read as a promise that a specific review will be removed. If Google keeps a review up, you get a full refund of what you paid for that review, by the same payment method, as set out in our Refund Policy.

Any figures shown describing past results are illustrative until independently verified. Any success rate we publish covers only reviews up to 4 weeks old that we accept after confirming they qualify. It does not cover older reviews, or every review that is submitted to us.

Our service is for legitimate businesses seeking to address reviews that breach Google’s policies or applicable UAE law. We reserve the right to decline or stop work on any case we believe is dishonest, unlawful, or intended to silence genuine criticism.

Information on this site is general and not legal advice. For defamation claims or litigation, we can refer you to a licensed UAE law firm.